Tips to easy apply to your business
Everyone knows about the importance of this effect, which will make your sales a success or a failure - "effect of personal sympathy" (Liking Effect). However, there is a new, unexpected turn in the understanding of this concept, making it the sales rule number 1 according to Robert Cialdini’s system.
We cannot mention this amazing trigger. Phycology professor, Robert Cialdini once said: “persuade the man thinking the same way as those you have already convinced is much easier than to convey the idea to free from any stereotypes maverick”.