Connecting your brand with target customers employing magic of neuromarketing and power of behavioural economics
We thoroughly research the client’s target audience, the requirements of the project and business, the market environment and we define the most effective communication channels.We select design solutions for each project based on results of careful analysis and applying scientific background. We develop the concept, the style and the means of visual communication, we create the most user-friendly and logical structure of interaction of the target audience with the product that assist our clients to achieve their business objectives.
For over 7 years we create exceptional projects for our clients.
80+ clients and partners: small business and entrepreneurs, large corporations and government entities, projects with non-disclosure agreements.
International projects in 12 countries: Russia, Ukraine, Kazakhstan, Estonia, Italy, Switzerland, Portugal, Spain, Hong Kong, Argentina, USA and the UK.
We have international team of specialist from Russia, Ukraine, Netherlands, Portugal, Brazil, Kazakhstan. Each of team members brings to the project its strengths, unique cultural experience and global vision.
The experience of creating projects starting from a personal business card and to crowd-source city portal for the variety of very different sectors and well-built methodology of working process allow us to create effective solutions based on careful analysis, with the help of scientific methods and proven technology.
Businessman and entrepreneurs highly appreciate our personal approach to business, and our impeccable reputation allows us to work on projects for large companies and government agencies.
An important fact — more than 90% of new customers come to us after advice and sincere appreciative feedback from our customers.
True professionals with extensive experience have helped us to improve significantly the conversion of our Landing. After such a success, we have decided to ask for a full audit and brand strategy.
What I like most about Great Crew — is their versatile expertise at the international level. Highly recommend!
Reflection of our own business in the Internet is always a challenge, and for our company United Decor, busy with visual art, website creation has become a particular problem. For a client it was necessary to bring our vision .... We spent on creating your own website and bringing the idea of perfection is about 2 years old, we almost despaired. But, as always happens, the dates of the meeting place in time, and quite by accident. Team Great Crew, to which we turned on the recommendation of friends, spoke to the same language of aesthetics, and throughout the work follow the same ideals — "the devil is in the details." The combination of visual perfection and flawless usability completely captivated us. The problem immediately began to solve, and if not for our lack of efficiency in the reactions, the site would be ready almost immediately. Thank you for your patience you have!) The site is atmospherical and perfectly in line with our outlook and European approach to work. We especially pleased that all notice luxuriously comfortable menu, and a nomination for the award awwwards, was a natural extension.
We would like to thank the team Great Crew for fruitful cooperation associated with the project of the workshop site. We would like to note the professionalism of the studio staff, their attention to details and friendliness, they provide a comfortable environment to work together. The project was completed on time, which was very important for us. Great Crew Team positioned itself at its best and we look forward in the future to continue our cooperation.
With great respect.
The work on one breath, in motion and drive. The agency's team keeps a constant tonus. We speak the same language, feel and understand each other perfectly. They have clear, structured approach to work, they focus on task and complete immersion in the implementation. They do risk management and various options for a successful project. One of the main advantages of our wedding agency — we always choose high-quality contractor. We are very pleased that we did not make a mistake by Great Crew. It was very interesting experience of joint cooperation.
Team Great Crew — a unique project, which perfectly combines great taste, high professionalism, fitting our specialization, creativity, advanced technology and active life position of the team.This is exactly what is needed for such IT companies as we are.
When a customer communicates little with the contractor — it’s not bad, it’s for Great Crew, because they understand perfectly from the first word or your understanding and individual approach, for your willingness to help me and the love that I felt with all my heart! I love you and hope for a long cooperation.
I do not choose the easy way, and Masha is well recognized this during our work together. For me it became a great discovery — the fact of working on business with internal resources, it is not only the head, but also the heart. I was allowed to do this by guys from Great Crew Agency. They were fully included in project and in my way of thinking, and they also made further resource pumping that others remained unnoticed. The guys brought me to another level of recognition of my resources as a person who can feel the people and understand them in terms of their personal style in clothes. They used the balance of power, priorities, strategies, etc, and helped to make the real discovery of my inner working mechanism, which must become useful both to me personally and to others. Their work approach is something special: I realized it when we first met, because we had instant connection. I was happy to see such an approach, I knew that I see and understand exactly what to do and how to more accurately and correctly unite my I do with my business. Thank you for your understanding and individual approach, for your willingness to help me and the love that I felt with all my heart! I love you and hope for a long cooperation.
After the launch of our new website pinetrees.pt created by Great Crew, our business has grown significantly. Maria and Alexander know how to create an attractive design and working sites. The site has received a lot of compliments from our customers.
I’m very pleased with how Great Crew guys are working.They are very attentive to the customer and offer great solutions for objectives.Every decision in website development the team substantiated clearly.
Special thanks for effective recommendations about marketing and promotion of our Club.
It was really a pleasure to work with Great Crew team. They have developed a good name and logo for our company, which meet our objectives and created a beautiful and convenient online store.
We were pleased with both the result and the process. Great Crew are true professionals.
Our approach is a combination of careful research, in-depth analysis and thoughtful improvements at each stage of project development.
We have international team of specialist from Russia, Ukraine, Holland, Portugal, Brazil, Kazakhstan. Each member of our team brings one’s strengths, unique cultural experience and global vision to the project.
We provide diversified business and market research: we are able to find the most unobvious information. We analyse the data and the target audience, work on the optimal strategy of communication and select the solution specifically for your business needs.
Your target audience is not only “women, 30-40 years,” it is about their personality type, where they work, what they are attracted to, how they spend their time, of which other companies they are clients, how they think and make decisions.
At Great Crew, we believe in personal approach to each client – all major design projects are carried out by company’s leading stuff members. For us it is always important how your project and the business behind it will live on. However we do not “bind” the client to us – we create a complete solution, with which it is easy and pleasant to work independently.
Our mission: to create the best products and solutions for our customers, to make the world and the digital space more comfortable and perfect by design language.
Using modern technology, we successfully carry out projects of any complexity both in person and over a distance. Our clients are diverse: companies from Portugal, Italy, Spain, Estonia, Switzerland, Russia, Ukraine, Hong Kong and the United States.
Let’s discuss the challenges of your business in person or via video call and let us tell what solutions we can offer for you.
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The Client — Spanish brand krous – is a wholesale distributor of cosmetics and the owner of its own brand.
To support the promotion of client’s unusual beauty product we wanted to create colorful and attractive gift box with provocative creative idea.
The Product is a facial scrub in dry powder form of the saturated sea salts and minerals. It is a specifically natural, delicate product to clean the skin of the face and décolleté.
“Funny coincidence: in Spanish language the word “powder” is “polvo”, which is also the slang word for sexual act. We’s say, the client is lucky to have such product – the idea of naming came directly to his arms. This double meaning was taken for basis of bold creative concept.
The Client wanted to elaborate creative visual concept and brand name, using the word “polvo”. We’ve decided to use the «Mi polvo de cada día» which means “My powder for every day”. It is easy to understand the double-meaning.
Basically, there were two tasks to solve: to impress clients and create a bit provocative perception, and to make the idea positively perceived by distributors, so they’d want to order the product in this exact package.
From one side, we dare to play with provocative double sense, from the other together with the client we wanted to create delicate and elegant design of the package.
Decisions were taken very accurately: from the very beginning not all team members supported the concept. A scandal was about to occur among distributors the moment the client told them the idea. Somebody even said that he would not take this to his hands… and yet, we had started this risky operation
Ahead there was a work with the perception and the senses, in order to turn a vulgar phrase into an elegant concept of light flirting.
On the one hand, we are very daring to play with a double meaning, on the other, together with the client, we have planned to create a very delicate and elegant design of the packaging itself. The decision about the fine combination will work best for the target audience of the product. And distributor will not perceive the package, as a transition “over the edge”, and safely place the product on the shelf.
To further intrigue the consumer we have come up with adjectives to place on the packaging, which can be both applied to a cosmetic powder and to a figurative meaning of the word «polvo»:
Deep
Pure
Natural
Impressive
Tender
Desired
Delicate
Unique
To create visual solutions we have put together two key ideas underlying the product itself: a 100% naturalness and “marine” origin. The naturalness of the design reflects the shape of grass and leaves, and the origin — the movement, the dynamics of the sea waves, emerald tones and visual depth. We have deliberately used the soft and elegant design solutions, on the one hand, to shift the focus overall visual perception of the package hidden in the slogan of provocation, and on the other, to emphasize it on a closer look.
So, to make an intrigue even higher and to complete a perception, in addition to the slogan, we came to put on the packaging also adjectives, "telling" about the product, which, however, may be description for both a cosmetic powder and a figurative meaning of the word "polvo»
Finalists of the discussions were placed on the packaging:
– Deep
– Pure
– Natural
– impressive
– Tender
– Desirable
– Delicate
– Unique
The results of package presentation surpassed even our positive expectations: the distributor, who had said he would never even take "THIS" in hands after the presentation said that he was amazed with the packaging and was ready to buy such product for personal use
To extend the point of contact with the consumer, we have further engaged other areas.
When the product Mi Polvo is taken home and put on the shelf, we add a playful mood and imagination of clients: inside the package another secret is hidden – when opening a box the bottom part opens like a flower – a great opportunity to continue the dialogue.
On the “petals” there are some private messages waiting for our lady:
– Always thinking about you!
– Never let you down!
– Remember me every day!
Not to support this creative product and idea by activities in social networks would be a shame. We have offered to arrange a competition on instagram with the hashtag #mipolvodecadadia and as a gift a winner will get a decent supply of a series of products. In krous management has quickly responded to the offer and just during half-of the day the conditions of competition have been prepared and agreed.
The Moment of Truth — the presentation of the finished and assembled packing to distributors. Marketing department and management of the client company presented the results of our joint work to its distributors, some of which had seen the product for the first time, and some had already heard about the idea and fiercely rejected even the idea to present THIS in their displays.
The results of presentation surpassed even our positive expectations: distributor, who said he would not even take “THIS” to his hand after the presentation said that he was amazed with the packaging and was ready to buy such product for his personal use.
Read about the case Mi Polvo de Cada Dia in online edition http://rb.ru/opinion/mi-polvo/
